Brand name
Brand means and includes business and marketing concepts that are unique and help people identify with a distinct company, product, or individual. Brands, per se, are intangible and shape the public’s perspective towards the product. Branding is the procedure of creating and circulating the brand name.
With more than 1.26 million registered companies, you are bound to be confused as a consumer. It is only the brand name and reputation that help the consumer pick the best out of the rest. Here’s the important catch. How do you curate the perfect brand name, to meet the eyes of the consumer?
Here are a few tips that will enable you to think critically and curate the best brand name for your company.
1. Develop your brand strategy:
Prior to brand name, develop a good strategy that would give you a working title for the time being. While you are at it, decide what the name needs to accomplish. Try to create synchronization with the products and services the brand offers. What kind of names would be preferable- descriptive, invented, founder’s name, etc.
2. Clear Brief is crucial:
The brief must contain the type of names and their expected role in the existing brand architecture. The brief should be preferable flexible to encompass further plans for brand stretching.
3. The true Story:
What is the truth behind the brand name? this is important as you need to relate the inspiring stories of the company to the general public.
4. Articulate your brand heart:
Basically, this is the core of the brand name which enumerates the purpose of the existence of your brand. Be clear about the vision of the company and how does the future seem like. The mission and principles underlying the brand name must be reflected.
5. Brainstorm ideas:
While creativity is vast, don’t let your ideas go off track. Streamline the broad concepts you should brainstorm about. Note down the adjectives for the products or services, relate to the expectations of your customer when they use your products or services. Create a free association of words for the goods and services offered.
6. Names to be easy to spell:
Curate such brand names that could be used comfortably by people on a daily basis. For example, Canva, Cazoo, Lyft, etc. it signifies the services it offers as well as it is easily remembered by the customers.
7. Plan the brand image:
The brand image is developed over three factors i.e. the logo, the slogan, and the visual identity. These factors must be engaging, unique, memorable, and consistent throughout the market that builds the brand image and identity. The brand name should support the brand value, identity, and positioning. If they’re easily identifiable, yet do not have any specific character attached to them, it wouldn’t bring the full potential to the brand image.
8. Layout of brand personality:
Building brand personality is a pertinent issue in the marketing world. This stimulates an emotional response from the target audience. Brand image is a physical, tangible aspect of the brand whereas brand personality is intrinsic and has an emotional connection with the audience.
9. Pick from universal/accepted names:
A unique however universally recognizable name for a brand can be very beneficial. To make a memorable brand name, find names that are simple, short, unique, and flexible. However, the names must spike some curiosity within the customer’s minds.
10. Future Growth:
Brand Name stays with the company for a long time and has a considerable effect on the market. It is the medium to connect with the consumers and create a network of trusted customers. While curating the brand name, ponder upon the future prospects and evolution of the market, so that the brand name also fulfills the demands in the future.
CONCLUSION
Building a brand name is equivalent to laying the foundation of a company. It is a make-it-or-break-it ingredient for the growth of the company. One should look for names that are convenient as well as remain consistent over a long period of time, signifying the true identity of the brand.
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